Our Story

Hi, I’m Suzy :) founder of Sum.

Sum began in Seattle as a boutique fueled by momentum.
Big ambition. No brakes.
I believed nonstop motion meant success.

It didn’t.
It meant burnout.

So I stopped.
Then I left with two bags, my dog, no plan and moved to Hawaii.

Hawaii gave me what hustle never did: space.
Space to slow down.
To breathe.
To rebuild with intention.

That’s where Sum was reborn; not as a store, but as a brand.

Sum is for people who carry a lot — responsibility, vision, pressure and still choose clarity over chaos.
For builders and creatives who know rest isn’t weakness.
It’s strategy.

We design loungewear and resort wear for the in-between moments:
airport mornings,
slow hotel days,
the exhale after a long week.

Effortless pieces that move with you, not against you.

Sum isn’t about doing more.
It’s about doing what matters... longer.

Welcome to the rhythm.

Love,
Suzy