About Sum

Sum is a philosophy-led apparel for the ambitious, built on the belief that rest creates longevity, clarity, and sustainable success.

Born as a boutique and rebuilt as a members-only brand, Sum pieces bring ease, intention, and calm into the lives of people who run fast… but know when to slow down.

Each edition is created slowly and thoughtfully, with limited capsules designed for real longevity.
We don’t chase trends. We design for the moments that matter: the reset, the recharge, the pause that fuels what comes next.

Sum is more than apparel.
It’s a mindset: ambition with clarity, success without self-destruction, rest as strategy.

All Sum releases are exclusive to approved members of the Sum Rest Club.
Membership keeps each drop intentional, protected, and reserved for those who deeply value what SUM stands for.

Rest with purpose. Live with clarity. Move with intention.
Work hard and Rest harder™